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Deeper Insights via Social Media Ethnography
Good entrepreneurs find information and inspiration all around them, not just in formal, topic-specific reports. They’re curious and are able to draw connections between seemingly disparate things. We...
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Research Must Serve A Bigger Purpose
We’re inspired by startups every single day. When it comes to market research, startups don’t have the time or money to conduct frivolous projects. The constraints of time and money force startups to...
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Four Lessons From The Failure Of Google+
In late July, Google announced changes for Google+, which many perceived as the onset of the “dismantling” of Google+. We’ve been reading up on the various perspectives about “failure” of the big...
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The 60/40 Rule
The 60/40 rule is easy to talk about, but difficult to do for many entrepreneurial thinkers. Most of us have a lot to say about our idea. Why it’s breakthrough. Why it’s needed. How it works. How...
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The Perception Gap
Most leaders know innovation is important — a recent study showed that 74% of top leaders say that innovation is either an important priority or an absolute imperative for their company. However,...
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Meet Our New Director of Research Innovation: Renee Murphy
We are thrilled to welcome Renee Murphy (@reneemmurphy) to our Garage Group Team! As Director of Research Innovation, Renee will be leading smart & scrappy research projects and driving our...
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Native Market Research That Discovers Insights
When do you do your best work? For most of us, it’s in situations where we’re comfortable, like hanging out at our favorite Starbucks. Situations where we’re familiar with the systems and processes....
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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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12 Forces Reshaping Our Lives In the Next 15-30 Years
In The Inevitable: 12 Technological Forces that will Shape our Future, Kevin Kelly paints a futuristic picture of 12 macro certainties coming together to completely reshape how we live, work and play...
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